The music industry is not an industry that is easy to emerge into. It can be costly and potentially detrimental if it isn’t done correctly. According to Echoes, there are three crucial stages that must be properly executed in order to have a successful PR campaign:
- Pre-PR phase: Planning
- During-PR phase: Pitching
- Post-PR phase: The Eagle Has Landed
The first phase is planning; before you market your personal brand, make sure you have decided the exact message you want to portray. If you positively market your brand, it will compliment your music and pave the road to success.
Once your have established the planning phase, it is time to pitch the idea. Before you pitch your campaign, ask yourself these questions: Who is your target audience? When is the ideal time to launch your campaign? How are you going to follow up? Following up is crucial in order to pack a punch and continue the success of your campaign.
Finally, use these tips from Echoes in order to complete the final phase of a successful campaign:
- Follow up with the media maker and thank them for featuring you.
- Share the feature on all of your social networks and tag the media maker whenever possible.
- Include the media maker in a #FF (Follow Friday) tweet.
- Share OTHER features theirs on a regular basis.
Relationships are crucial in order to be successful and promote one’s brand. If you meet someone who could potentially help your career or campaign, follow up with them. Build that relationship and include them in your career strives. You never know who may be able to help you down the line.
For more help creating PR campaign goals, check out Echoes article about realistic versus unrealistic goals.